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Event Management

Notes There are almost countless types of events, some are demanded frequently by customers, others
seldom Find in-depth information about the most important types of events.
Eventmanagement.com presents and describes the diversity of the event planning industry.

1.6.2 Types of Sports Events

Figure 1.14: Sports Events

The organization of events is perhaps the primary activity of sport and recreation organisations.
Workers in the sport and recreation industry, salaried and voluntary, are essentially organizers
of people whether they be event directors, coaches, referees, instructors or facility supervisors.
This organization of people is manifest by what we see and call an “event”. The term “event” in
the sport and recreation industry usually refers to a situation where participants,
facilities, equipment and other resources are coordinated to enable a form of sport.
The events conducted by Sport/Recreation organisations include:

Competitive or non-competitive sport and recreation events
Courses

Promotional events
Conferences
Fundraising events
Competitive events may range from the Olympic Games to a small local under 7’s soccer match
and anything in between. The scope of the events therefore depends upon the purpose of the
event, the extent of participation, the facilities and equipment required, and the importance of
the event in terms of community interest.

The organization of courses to assist participants learn more about playing, coaching and
officiating are a fundamental part of the work carried out by recreation organisations. Such
events must be carried out to ensure the continuance of the sport or recreation activity.
Promotional events are not primarily organized for the benefit of the player or participant.
They are organized to promote the sport or form of recreation activity to a target market with
the underlying objective to increase participation. They may also have a second objective to
promote the sponsor to the target market as well.

Conferences have many objectives. They may be organised gatherings of participants and/or
members to carry out planning, to review progress, discuss important issues, circulate new
information, select committee personnel, examine the position of the organisation and to impart
new knowledge about the sport or recreation activity.

Fundraising events include dinner functions, special entertainment functions, bingo or card
nights, charity auctions and awards evenings.
Irrespective of the type of event, the skills required to manage an event are much the same and
only the magnitude and complexity differs. Persons who are called upon to manage an event may
acquire many titles but in this text for the sake of simplicity they will be called the event Director.

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