Page 28 - DMGT304_EVENT_MANAGEMENT

Unit 1: An Introduction to Event Management

Trade Fair and Shows Notes

Business can achieve success only when it is promoted well in public. Trade fair and shows are
means of promotion when person(s) can put forward their brand and let public know more
about it. This brings them in to recognition in market then show can be related to anything like
food, clothing, automotive, textile, jewellery, gifts, etc. They can easily gain new customers by
providing them with some good deals. In a trade fair and shows within limited budget, they can
organize best stuff for themselves with bigger space and proper arrangement. Good management
can always take them to the desired height provided they are aware about the competition.
Following are some of the things which allows to successfully organize trade fair and shows:
1. Building quality team work: Success can be handled by single person, but it comes only
when there are efforts of different people. In order to welcome success by means of trade
shows you need to carry out proper team work. Organizing such shows require you to
understand the market scenario and making proper utilization of area for trade show.
Allot work to people of different department and take proper follow up.
2. Managing staff: Managing work allotted to staff members is not an easy task. You need to
first make them understand the work they need to carry out and then examine the work
done by them. See to it that internal conflicts between staff members if any do not affect
the result of your work. Give instructions to them related to display of your product and
see to it that they make proper arrangements. Also arrange proper food and beverages for
staff members so that they can work properly.
3. Good networking: Get in touch with different members participating in the course of
trade fair and shows. Understand their way of dealing such shows to achieve success. Build
your networking skills in such shows in order to develop business. Also get in touch with
previous year members and try to understand the negative and positive aspects of show.
4. Sending proper invitation: Invite your members, clients, relative by mailing them invitation
card and also by messaging them. If required also send reminders so that date of show
does not get skipped from their mind. Send special invitation to important clients in order
to fetch more business.

5. Understanding competitors move: If you have competitors in the same show displaying
same products like you then keep a tab on their every move. You have to come out as
successful person after the trade show and for this you need to beat the strategies adopted
by business rival. You can enter market when you prove yourself different from others
successfully and for this it is essential to make out the next move of competitors.
6. Visiting different trade fair and shows: There are many trade fairs and shows organized
by different countries, if possible try to visit such shows and notice the way they display
their product. Via internet you can get information about such shows. If you can’t personally
visit such shows then get information by online means.

7. Plan strategies to enhance sales: The aim of such shows is to enhance sales and this can be
done by proper planning of trade fair and shows. Single person cannot bring success with
trade shows and so it is essential to plan strategies with proper team work.

Planned Special Events: Characteristics

Five categories of planned special events are as follows:

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