Page 52 - DMGT304_EVENT_MANAGEMENT

Unit 2: Concept and Design of Events

the final selection and coordination of the event technology. Table 2.1 provides a guide for Notes
general use in selecting equipment for the event style and purpose.

Table 2.1: Matching Technology to Style and Purpose

Style Purpose Technology
Civic Attract attention Special effect: pyrotechnics
Communicate Audiovisual: video magnification
Conference Focus Lighting: key lighting of lectern
Education Build retention Audiovisual: interactive CD
Entertainment Attract Sound and lights: announce and chase
Exposition Educate Video: product description
Festival Communicate Sound: public address
Reunion Excite Audiovisual: slide show of guests

2.5.5 Audiovisual Effects

The term audiovisual was probably coined in the 1950s, when schools, and later businesses and
then associations, used slide and overhead projectors for instructional purposes. During the
1970s this technology expanded rapidly with more sophisticated audio tools as well as video
enhancement due to the invention of video projection systems. Indeed, today dozens of
audiovisual tools are available for use by event managers. However, you should concentrate on
those 10 tools used most often in the production of civic, entertainment, expositions, festival,
and conference events. These tools are readily available in most event markets or may be
obtained from nearby larger markets.
Audiovisual projection is divided primarily into two projection fields: visual and audio. The
tool and its power depend on the factors described in the checklist above. Audience size, distance,
the age, and type of attendee are critical considerations when selecting a tool. The right tool will
make your task easier and more enjoyable for your guests, and the improper tool will cause you
frustration and irritate your guests. Therefore, when selecting audiovisual tools for an event,
refer to the checklist to check and balance your decision. Digital images are rapidly replacing
traditional photography in the event management production industry.. Monitor industry
publications such as Event World and Special Events magazine to stay current with the latest
technological advancements in the audiovisual field.

Did u know? Today’s slide projector is rapidly being replaced by the notebook computer
loaded with hundreds of slides and entire educational programs, including music and
video.

2.6 Themed Events

The theme party or theme event originated from the masquerade, where guests would dress in
elaborate costumes to hide their identity. From these masquerade events a variety of themes
were born. Today, it is typical to attend western, Asian, European, South and Central American
themed events, as often themes are derived from destinations or regions of the country or
world. An important consideration when planning theme parties is to understand the history of

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