Page 48 - DMGT304_EVENT_MANAGEMENT

Unit 2: Concept and Design of Events

It is in the planning stage that you need to start taking notice of the barriers that will stop your Notes
event from looking the way that you want it to. How are you going to get around or smash
through the barrier? Any changes to the way that your event looks must not compromise your
objectives or standards of your company.

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Caution When planning an event the date is often overlooked and the importance taken
for granted.
With thorough planning and detailed implementation your event will be a success. Visionary
events and marketing can assist with concept development, planning and implementation of
your event. We can do some or your entire event – whatever additional resources you need to
make it happen! Our event management packages are excellent value and are affordable for any
organisation to utilise.
The key to creating an excellent event is to make sure that the concept you have developed will
achieve the objectives and also appeal to your audience. If you get this right you are on the way
to creating a successful event.

Task How will you create a successful event?

2.3 Evaluating the Event Concept

Some general suggestion for avoiding weather problems is the timing of the event is often
linked to the season or the weather. For example, a food-and-wine festival would be better
programmed for early autumn than for mid-summer when the heat would be intolerable for
both the audience and the vendors. And mid-winter is certainly not the time to hold a flower
show. Although this might seem obvious, it is surprising how often events are programmed to
occur at very unsuitable times. The timing of sporting events is of course limited to the sporting
season and their traditional competitions. Broadcasting the event to international audiences is
another consideration.
Evaluation of an event concept must take into account the following four time related factors:
1. Season
2. Day of the week
3. Time of the day

4. Duration
Depending on the type of event, too much snow or not much snow in the case of an outdoor
winter festival could determine the success of an event. Rain or high temperatures can affect
summer festivals. Events that are scheduled too close to holidays or to other community events
may have poor attendance. Certain times of the year seems to have an over supply of events.
Wise event planners take into consideration the time of the year, normal weather patterns and
already scheduled events that may draw attendees away.

Self Assessment

Fill in the blanks:

1. The recent growth of festivals and events as an industry around the world means that the
management can no longer be ...............................

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