Page 43 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes 1.13 Review Questions

1. Define the term event.
2. Why events are needed in life?

3. What are the various types of events?
4. Discuss the Term Event Management.
5. What are the objectives of event management?
6. Identify the steps involved in Event Management Procedures.
7. Explain the Concept of an Event.

8. What is meant by the size of a Event?
9. What are the essentials of event management study?
10. What are five traditional techniques used to promote events? Explain each of them.

11. Write a short note on events for product launch.
12. What is team management?

Answers: Self Assessment

1. Event management 2. Event
3. different 4. management.
5. evaluation 6. concept of Event management

7. Environmental sensitivity 8. Sensitivity
9. Design 10. official offer
11. True 12. True
13. False 14. True

15. True
1.14 Further Readings

Books Allen, J. (2000). Event Planning: The Ultimate Guide to Successful Meetings,
Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives,
and Other Special Events. Toronto, Ontario, Canada: Wiley.
Astroff, M. T., and J. R. Abbey (1995). Convention Sales and Services, 4th ed.
Cranbury, NJ: Waterbury Press.

Baldridge, L. (1993). Letitia Baldridge’s New Complete Guide to Executive
Manners. New York: Rawson Associates, Maxwell Macmillan International.
Batterberry, A. R. (1976). Bloomingdale’s Book of Entertaining. New York:
Random House.
Bergen, M. T. (1988). How to Have Fun at Work: The Complete Employee
Services/Recreation Handbook. Crete, IL: Abbott, Langer & Associates.

38 LOVELY PROFESSIONAL UNIVERSITY