Page 41 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes iBator - Tool to generate DAOs, business objects, and SQL maps from DB schema
Adobe Flex 3.2 SDK
BlazeDS - Java remoting technology for communication between Flex and Java

Adobe Flash
Apache Ant - build and deployment
Tomcat

MySQL
Benefits
The Client gained more popularity and trust of its customers.
Earlier whole data was managed by Client in excel sheets. And fetching information
from these excel sheets was a very tedious task which is now easily managed by the
system.

Users outside the organization can easily check for the upcoming events and register
for those.
Questions:

1. Analyze the case and interpret it.
2. What do you infer from it?
3. Write down the case facts.

Source: http://casestudies.q3tech.com/case-studies/casestudy_event_management_solution.html

1.11 Summary

Event management focuses on studying the intricacies of the brand, recognizing the target
audience, devising the event concept, planning the logistics and coordinating the technical
aspects prior to actually executing the modalities of the proposed event.

There are five typical or traditional techniques used to promote events.
These techniques include advertising, public relations, cross promotions, street promotions,
and stunts.

Event management is concerning organization and execution, and that is precisely where
the money lies.
Event can refer to a phenomenon, any observable occurrence, or an extraordinary
occurrence.
The term management of events therefore carries a totally different connotation when
used in the context of events.
Management theory would suggest that marketing is also a part of management.
Management of an event encompasses all activities involved in planning, organizing,
staffing, leading and evaluation of an event.
The concept of Event management is all about applying project management to the creation
and development of festivals, events and conferences.

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