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Event Management

Notes Cognitive Needs

It is the need to understand, learn, discover and explore.
People who have strong cognitive needs should not be placed in a job which is monotonous and
which doesn’t offer any possibility of intellectual growth. Frankly speaking, people with strong
cognitive needs are not suitable for event management jobs.

Self Actualization Need

It is the need to be the best. It is the need to become everything, one is capable of becoming.
Very few people have such type of need. If you have some one in you team with this need, then
you have both advantage and disadvantage. The advantage is that you can always expect optimum
results from him. The disadvantage is that he will tirelessly seek for the position of leadership
and if he didn’t get it, then he will leave you soon and may even become your competitor.

1.8.1 Structure of an Event Management Team

The work involved in planning, organizing and conducting a major event can be sufficiently
great to require the employment of a team of people. It may require people to be involved on a
full-time, part-time, contractor, casual and voluntary basis over a considerable amount of time.
The organization chart below indicates the magnitude and diversity of the team needed to run
a major sporting event such as a National or State Championships. Smaller events will obviously
require a much smaller team, and individuals in the team may be able to take on more than one
role.
Chart 1.1: Organization Structure Chart

Furthermore, with small modifications, the same organisation structure could be applicable to
running a different type of event such as a conference.
An important aspect of the above model is that each department has a coordinator. As
exceptionally important people in the event management team, they should be identified and
recruited as early as possible.
Coordinators should be a part of the organizing committee and collectively they will share in
decision making processes with other people of event management team.
The selection of coordinators is usually on the basis of knowledge or expertise and sometimes
because only one person volunteers for the task. Whether coordinators have expertise or not,

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