Page 46 - DMGT304_EVENT_MANAGEMENT

Unit 2: Concept and Design of Events

2.8.9 Amenities and Furnishings Notes
2.8.10 Decorating the Environment
2.9 Summary
2.10 Keywords

2.11 Review Questions
2.12 Further Readings

Objectives

After studying this unit, you should be able to:

Know the functions of event coordinator
Discuss the method to develop concept of an event
Describe how to evaluate the event concept
Explain the Design of an event
Tell consideration for selecting an event venue
Introduction

The recent growth of festivals and events as an industry around the world means that the
management can no longer be ad hoc. Events and festivals, for instance the Asian Games, have
a large impact on their communities and, in several cases, the whole country. The industry now
comprised of events of all sizes from the Olympics down to a breakfast meeting for ten business
people. Many industries, charitable organizations, and interest groups will hold events of some
size in order to market themselves, build business relationships, raise money or celebrate.

2.1 Event Coordination

Regardless of the type and size of your event, you should establish a formal “event committee”
consisting of committed members who are clear about their skills and what they are prepared to
contribute. One person should lead the project as the Event Coordinator.
The event coordinator will need to be well organized, a good leader with great communication
skills and able to generate enthusiasm. It is their responsibility to keep track of the event as a
whole and to assign tasks to the event committee.
The event committee may consist of other members of your organisation, members of other
organisation if it is a joint event, volunteers and other interested parties. The size of the committee
is dependent on the size and complexity of the event.
One person needs to lead and make the final call on all decisions and take on the overall
responsibility of the event and should be clear to all that are involved with the event. This
should be the Event Coordinator.

Task Gather the information on responsibilities of event coordinator.
As early as possible outline the responsibilities of each member, their tasks, their deadlines, the
resources available to them, reliance on other members for support and any interdependency of
tasks. Open and clear communication is necessary to ensure tasks are completed.

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