Page 163 - DMGT310_ENTREPRENEURSHIP_AND_SMALL_BUSINESS_MANAGEMENT

Entrepreneurship and Small Business Management

Notes 10.8 Further Readings

Books Dynamics of Entrepreneurial Development and Management, Himalaya Publishing.
Madhurima Lall and Shikha Sahai, Entrepreneurship, Excel Books, New Delhi.
N.P. Srinivasan and G.P. Gupta, Entrepreneurial Development, Sultan Chand & Sons.
P. Sarvanavelu, Entrepreneurship Development, Eskapee Publications.

Robert D. Hisrich and Michael P. Peters, Entrepreneurship Development, Tata
McGraw Hill.

Online links http://www.entrepreneurshipsecret.com/5-major-characteristics-of-services/
http://www.inc.com/encyclopedia/target-markets.html
http://www.is4profit.com/business-advice/sales-marketing/marketing-
strategy.html
http://www.marketingteacher.com/lesson-store/lesson-pricing.html

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