Page 245 - DMGT308_CUSTOMER_RELATIONSHIP_MANAGEMENT

Customer Relationship Management

Notes Sales Strategy

Sales mix strategy is nothing but the point of influence of price and promotion on sales, and its
revenue and profits. Sales mix strategy is depended on following factors:
1. Decision-making process

2. Market response to price
3. Market response to promotion
4. Profit contribution and strategy
5. Budget deviations

6. Cost of budget deviations
7. Team working
8. Behaviour observation
9. Observers

Marketing Strategy and Marketing Mix Strategy

Marketing mix is a tool that assists in defining a marketing strategy for the product or service.
Marketing Strategy and Marketing Mix are closely related to each other. Proper marketing mix
analysis is very important for implementation of your marketing plan to achieve the business
goals. An organization’s strategy impacts its marketing mix:

Long-term Marketing Mix Strategy

1. Brand building and increase company awareness
2. Revenue grows gradually with permanent effects
3. Healthy relationships with distributors and others

4. Scope for research and development
Short-term Marketing Mix Strategy

1. Creates immediate revenue
2. Results are direct and quantifiable
3. The effect is temporary

Task Compare the marketing mix of any one public sector bank and private sector
bank.

Self Assessment

Fill in the blanks:

17. …………………… mix strategies deal with design and quality.
18. Sponsorship and advertising are a part of …………………… mix.

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