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Unit 14: Sales Force Automation

A module-based design is generally used, to allow users to customize the package to suit their Notes
needs.

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Caution In August 2000, Oracle released a free CRM software package,
OracleSalesOnline.com which makes information – such as contacts, schedules, and
performance tracking – available online through the included database program. The
package is designed for medium-to-large enterprises with mobile work forces. All data
and storage are based at an Oracle facility, similar to the Application Service Provider
(ASP) model, which means that data can be accessed from any Internet connection and that
the client doesn’t need special hardware or software. The Oracle package also includes
online staff training.

14.1.2 Benefits of Sales Force Automation Software

1. Personalized Software: You can get sales force automation solutions that are customized
according to your specific business. These solutions are completely configurable to meet
your individual business and sales automation needs.
2. Complete Sales Solutions for Executives and Employees: Sales force automation software
can help executives to define and set individual sales goals, share sales and advertising
information, analyze results and reports, and predict future courses.

3. Sales employees can benefit as the solutions make it easy for them to obtain leads, supervise
their databases, set reminders for schedules and appointments, and save numerous notes,
orders, and applications.
4. Swift Launch and Incorporation: Most sales force automation software can easily be
incorporated into your unique sales programs and can be configured according to your
special needs. As a direct consequence of this, your sales team can be fully functional in
weeks rather than months or even years.

5. Provides Control: By using sales force automation software, managers can find out how
their sales team is doing at any given time and also take care of any possible problems
before they get out of hand. Sales representatives can quickly be brought up to date by
providing all the necessary sales information in one common place.
6. Safeguards Data: All sales force automation systems have built-in security tools that help
to safeguard all your data, statistics, and solutions. Advanced technology in security enables
complete protection of client and company data. Along with this, these systems have data
encryption and user authentication facilities that help to back up the saved data and also
prevent unauthorized use of your sales solutions.

Thus the advantages of sales force automation can be summarized as:

For the Organization

Speedy and hassle free launching of sales teams in the most organized and efficient manner.

Advantages to Sales People

Proponents claim that sales force automation systems can improve the productivity of sales
personnel.

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