Page 153 - DENG401_Advance Communication Skills

Advanced Communication Skills

Notes

Notes Suggested Framework of Executive Readings

S.No. Reading Matter How to Read Abbreviations
1. Routine letter, leave application, normal A A. Skim and skip
representations, routine reports, block judiciously
selections
2. Reading for speeches B B. Read aloud and
practice
3. Reading for report writing to clients C C. Read, pick and
rearrange around them,
then take notes
4. Catalogues, price-lists, circulars, annual D D. Skip and read related
reports, association activities, market portion carefully
conditions, bills and vouchers
5. Instructions of consequence B E. Read, mark, learn and
digest
6. Relaxation and pleasure F F. Fast reading
G. Take notes
7. Calculations and formulae K H. Criticize
8. General knowledge and awareness FIGO I. Summarize and discuss
9. Textbook and treatise EGI J. Workout
10. Report and revisions HK K. Look for key points and
key ideas
11. Literature on alternative L L. Compare with previous
knowledge
12. Literature on entirely new products, HIKL M. Prior preparations
machine, equipment or process
13. Statutory matters EHK N. Note highlights
14. Negotiations EGHJ O. Discuss with others
after reading

7.8 Techniques for Improving Retention

Memory is the store house of our experiences and learning. It is true that all the learning cannot
be stored forever, though some experiences and teachings remain forever in our memory. The
following steps will improve the practical ability to retain information:
Using Memory Aids
Acronyms and abbreviations can be used as effective devices for improving retention. For
example, the four P’s of marketing refer to product, price, place and promotion and SWOT in
strategic management refers to strengths, weaknesses, opportunities and threats. The seven C’s
of good business letter-writing are: clarity, courtesy, completeness, correctness, concreteness
and coherence.

Deciding Priorities of Retention
The human mind has the capability to retain vast amount of information. At the same time, it is
difficult to recall information from various layers of access. Hence, the closer to the surface that
information lies, the earlier it is to recall the same. For this, the reader should decide his
priorities of retention. Instead of retaining irrelevant information in his mind, he should store
and concentrate only on priority areas.

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