Page 158 - DENG401_Advance Communication Skills

Unit 7: Reading Skills

Executives have to spend a lot of time on reading various documents like, letters, Notes
applications, reports, budgets and e-mails. They should make a framework as per the
priority of the document and choose a proper style of reading, so as to minimize wastage
of time.

7.10 Keywords

Careful Reading: It is the slowest kind of reading. In this kind of reading, the speed varies
between 50 to 350 words per minute.
Rapid Reading: It is simple kind of reading where the speed will range from 300 to 600 words
per minute.
Scanning: It is the fastest kind of reading where the reading speed may reach up to 3,000 words
per minute.
Skimming: In this kind of reading, the eyes of the reader go through all the material but usually
by skipping the details.

7.11 Review Questions

1. What is reading? Discuss briefly the components of reading skills.
2. Discuss the reading objectives and factors affecting reading skills.
3. What is reading efficiency? How will you improve reading efficiency?
4. What is retention? How will you improve retention of reading material?
5. Write a brief note on guidelines for effective reading.

6. Discuss the reading model-PSQ5R.
7. Explain the concept of listening. Discuss various types of listening.
8. Discuss the interrelationship between personal characteristics and listening skills.

9. How will you prepare effective notes while listening?
10. Explain the process of listening. How can we distinguish a good listener from a bad one?
11. What is effective listening? Briefly state the barriers to listening.
12. Write an explanatory note on telephonic skills.
13. “Eye contact is an important listening skill”. Do you agree with the statement? Give
reasons for your answer.
14. Write short notes on the following:
(a) Executive reading

(b) Distinguish between good listener and bad listener.
(c) Effective listening
(d) Difficult callers.

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