Page 108 - DMGT404 RESEARCH_METHODOLOGY

Research Methodology Anand Thakur, Lovely Professional University

Notes Unit 6: Primary Data and Questionnaire

CONTENTS
Objectives
Introduction

6.1 Methodology for Collection of Primary Data
6.2 Observation Method
6.2.1 Types of Observation Methods
6.2.2 Advantages of Observation Method

6.2.3 Limitations of Observation Method
6.3 Survey Research Design
6.3.1 Steps Involved in Designing Survey Method
6.3.2 Characteristics of Survey
6.3.3 Purpose of Survey
6.3.4 Advantages of Survey

6.3.5 Disadvantages of Survey
6.4 Survey Methods
6.4.1 Personal Interviews
6.4.2 Telephone Surveys

6.4.3 Computer Direct Interviews
6.4.4 E-mail Surveys
6.4.5 Internet/Intranet (Web Page) Survey
6.4.6 Mail Questionnaire
6.5 Questionnaire
6.5.1 Process of Questionnaire Designing

6.6 Summary
6.7 Keywords
6.8 Review Questions
6.9 Further Readings

Objectives

After studying this unit, you will be able to:
 Recognize the methodology of collecting primary data
 Define a questionnaire and its characteristics
 Generalize the steps involved in questionnaire designing

 Identify to design survey research

102 LOVELY PROFESSIONAL UNIVERSITY