Page 5 - DMGT404 RESEARCH_METHODOLOGY

DMGT404 RESEARCH METHODOLOGY

Sr. No. Description
1. An Introduction to Research: Meaning, Process, Defining, Research Problem: Selection,
Understanding, Necessity of defined problem, Research Design , need and types of Research Design.
2. Sampling Design: Steps of Sampling design, Characteristics of good Sampling Design, Different types
of Sampling Design.
3. Measurement and Scaling Technique: Tools of Sound Measurement, Techniques Of Developing
Measurement Tools, Scaling meaning and Important Scaling Techniques
4. Data Collection: Primary ( Interview, Observation and Questionnaire and Collection of Secondary
Data.
5. Data Analysis: Measure for Central Tendency, Dispersion, Correlation And Regression Analysis
6. Hypothesis Testing: Hypothesis Definition and Formulation, t test , z test , ANOVA
7. Multivariate Analysis: Classification, Important Methods of Factor analysis, factor analysis , rotation
in Factor Analysis, overview of cluster analysis, discriminant analysis, multi dimensional scaling ,
conjoint analysis.
8. Report Writing: Technique and Precaution of Interpretation, Significance of Report Writing, Layout
and Types of Report.

9. Time series

10 Index number