Page 7 - DMGT404 RESEARCH_METHODOLOGY

Hitesh Jhanji, Lovely Professional University Unit 1: Introduction to Research

Unit 1: Introduction to Research Notes

CONTENTS
Objectives
Introduction

1.1 Meaning of Business Research
1.1.1 Research Objectives
1.1.2 Marketing Research

1.2 Defining Research
1.3 Research Process
1.3.1 Problem Formulation
1.3.2 Evaluate the Cost of Research
1.3.3 Preparing a List of Needed Information

1.3.4 Decision on Research Design
1.3.5 Select the Sample Types
1.3.6 Determine the Sample Size

1.3.7 Organize the Fieldwork
1.3.8 Analyze the Data and Report Preparation
1.4 Types of Research
1.4.1 Exploratory Research
1.4.2 Descriptive Research

1.4.3 Applied Research
1.4.4 Pure/Fundamental Research or Basic Research
1.4.5 Conceptual Research

1.4.6 Causal Research
1.4.7 Historical Research
1.4.8 Ex-post Facto Research
1.4.9 Action Research
1.4.10 Evaluation Research

1.4.11 Library Research
1.5 Summary
1.6 Keywords

1.7 Review Questions
1.8 Further Readings

LOVELY PROFESSIONAL UNIVERSITY 1