Page 61 - DMGT404 RESEARCH_METHODOLOGY

Unit 3: Research Design

(b) To find out the consumer reaction regarding use of new detergents which are Notes
economical
(c) To identify the target market demographics, for a shopping mall.

(d) Estimate the sales potential for ready-to-eat food in the northeastern parts of India.
3. In your analysis, what are the advantages and disadvantages of panel data?
4. What do you see as the reason behind Latin Square Design testing only one variable?
5. Do you see any benefit of factorial design over that of before-after design? Support your
answer with reasons.
6. Is it necessary for the researcher to mention about the bibliographies and appendices?
Why/why not?
7. Illustrate advantages of experience survey by the help of examples.
8. Why is an exploratory research used in the initial stages of research?
9. Which type of research would you use to generate new product ideas and why?

10. Which type of research study would you use to determine the characteristics of market?

Answers: Self Assessment

1. Exploratory 2. analyzing
3. broad, small, precise 4. flexible, versatile
5. investigated 6. focus

7. participant 8. unresponsive
9. Longitudinal 10. 'Time Series Study'
11. repeat 12. cost, time
13.. Descriptive 14. exploratory
15. Causal 16. potentiality

17. examine 18. Test units
19. Factorial

3.10 Further Readings

Books Cooper and Schinder, Business Research Methods, TMH.
CR Kotari, Research Methodology, Vishwa Prakashan.

David Luck and Ronald Rubin, Marketing Research, PHI.
Naresh Amphora, Marketing Research, Pearson Education.
S. N. Murthy and U. Bhojanna, Business Research Methods, Excel Books.
William MC Trochim, Research Methods, Biztantra.

William Zikmund, Business Research Methods, Thomson.

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