Page 62 - DMGT404 RESEARCH_METHODOLOGY

Research Methodology Anand Thakur, Lovely Professional University

Notes Unit 4: Sampling Design

CONTENTS
Objectives
Introduction

4.1 Sampling – An Introduction
4.1.1 Distinction between Census and Sampling
4.2 Steps of Sampling Design

4.2.1 Characteristics of a Good Sample Design
4.3 Types of Sample Design
4.3.1 Probability Sampling Techniques
4.3.2 Non-probability Sampling Techniques
4.3.3 Distinction between Probability Sample and Non-probability Sample

4.4 Fieldwork
4.5 Errors in Sampling
4.5.1 Sampling Error

4.5.2 Non-sampling Error
4.5.3 Sampling Frame Error
4.5.4 Non-response Error
4.5.5 Data Error
4.6 Sample Size Decision

4.7 Sampling Distribution
4.8 Summary
4.9 Keywords

4.10 Review Questions
4.11 Further Readings

Objectives

After studying this unit, you will be able to:
 Describe the conception of sampling

 Steps involved in the sampling design
 Identify the characteristics of good sampling design
 State the different types of sampling design

 Report about the probability and non-probability sampling
 Explain the various types of errors in sampling
 Tell about determining of sampling size

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