Page 234 - DMGT408DMGT203_Marketing Management

Unit 9: Managing Marketing Channels

9.10 Review Questions Notes

1. ‘Marketing channels are critical in nature and influence all other marketing mix decisions.’
Elaborate.

2. Explain the term marketing channels. What is the difference between merchant middlemen
and agent middlemen?
3. Describe different channel systems for consumer products with examples of products that
are distributed by these channels.
4. Describe the major functions of marketing channels. Why are distribution channels more
suitable for performing these functions?
5. Under what conditions would you suggest using channels with different intensities?
6. Under what conditions would using franchise system be appropriate?
7. What are the most common types of channels industrial marketers use? Describe the
products and situations that prompt manufacturers to use these channels with relevant
examples.
8. Determine certain companies which are using multichannel marketing. Why do they use
this form of channel support. Comment.

9. Write a short note on Supply Chain Management and its importance.
10. Give an overview of Retailers of India and explain the strategy they follow for their
business model. Explain with relevant examples of retail majors.

11. Contrast between retailing and wholesaling.
12. Explain the wheel of retailing.

Answers: Self Assessment

1. (c) 2. (d)
3. (b) 4. (d)
5. Direct marketing 6. One

7. Strategic Channel Alliance 8. False
9. True 10. Economics
11. Least 12. Commission
13. True 14. False

15. False 16. (d)
17. (a) 18. (d)
19. Excludes 20. Wal-Mart

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