Page 235 - DMGT408DMGT203_Marketing Management

Marketing Management/Essentials of Marketing

Notes 9.11 Further Readings

Books D. J. Bowersox and M. B. Cooper, Strategic Marketing Channel Management,
McGraw-Hill 1992.

E. Raymond Corey, Industrial Marketing: Cases and Concepts, Prentice-Hall, 4th ed.
1991.
SHH Kazmi, Marketing Management – Text and Cases, Excel Books, New Delhi.

Sumit K. Majumdar and Venkatram Ramaswamy, “Going Direct to Market: The
Influence of Exchange Conditions,” Strategic Management Journal, June 1995.

Online links http://tutor2u.net/business/marketing/distribution_introduction.asp

http://lcm.csa.iisc.ernet.in/scm/supply_chain_intro.html
www.ehow.com/list_6679006_types-retail-formats-india.html
http://www.knowthis.com/principles-of-marketing-tutorials/wholesaling/

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