Page 278 - DMGT408DMGT203_Marketing Management

Unit 11: Marketing Communication Tools (Promotion Mix)

11. False 12. True Notes
13. Face-to-face 14. Prospecting
15. (d) 16. (b)
17. (d) 18. True

19. False 20. False

11.10 Further Readings

Books Batra, Aaker and Myers, Advertising Management, Pearson Education
Kruti shah and Alan D’Souza, Advertisement and Promotions-An IMC Perspective,
Tata McGraw Hill
Saroj Dutta, Marketing Sense, Excel Books, New Delhi
SHH Kazmi, Marketing Management, Excel Books, New Delhi

Online links www.davedolak.com/promix.htm
http://ezinearticles.com/?Advantages-and-Disadvantages-of-Direct-
Marketing&id=2560926

http://marketingteacher.com/lesson-store/lesson-sales-promotion.html
http://www.ipa.co.uk/Content/The-advertising-process

LOVELY PROFESSIONAL UNIVERSITY 271