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Marketing Management/Essentials of Marketing
Notes 12.9 Further Readings
Books Caballero, M.J., Dckinson, R.A., Town Send D, (1984), Aristotle and Personal Selling,
Journal of Personal Selling and Sales Management, 4, 13-27.
Ingram T.N., LaForge, R.W., Avila, R.A., (2006), Sales Management, 6th Edition,
USA; Thomson South-Western.
Rajan Saxena, Marketing Management, Tata McGraw Hill, 2002.
Ramasamy & Namakumari, Marketing Management, Macmillan India, 2002.
SHH Kazmi, Marketing Management, Excel Books, New Delhi.
Online links www.sellingselling.com/business/attitude.cfm
www.davedolak.com/psell.htm
www.marketingteacher.com/lesson-store/lesson-personal-selling.html
Http://www.ximb.ac.in/ximb/fileadmin/templates/ximb/pdf/selling.pdf
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