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Neha Tikoo, Lovely Professional University Unit 13: Creating Competitive Advantage

Unit 13: Creating Competitive Advantage Notes

CONTENTS
Objectives

Introduction
13.1 Competitive Forces
13.1.1 Rivalry among Present Competitors

13.1.2 Threat of New Entrants
13.1.3 Bargaining Power of Suppliers
13.1.4 Bargaining Power of Buyers

13.1.5 Threat of Substitute Products
13.2 Competitive Strategies and PLC Stages
13.2.1 Offensive Strategies

13.2.2 Defensive Strategies
13.3 Choosing Competitors
13.4 Strategic Options for Growth Markets
13.4.1 Market Leader Strategies

13.4.2 Market Follower Strategies
13.4.3 Market Challenger Strategies
13.5 Strategic Options for Mature Markets

13.6 Strategic Options for Declining Markets
13.7 Summary
13.8 Keywords

13.9 Review Questions
13.10 Further Readings

Objectives

After studying this unit, you will be able to:
Describe the nature of competitive forces

Realise the impact of bargaining power of different groups and availability of substitutes
Identify the type of competitors in the market
Explain the offensive and defensive strategies

Discuss the strategies of the market leaders, challengers, followers and niche companies

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