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Unit 13: Creating Competitive Advantage
7. True 8. False Notes
9. (b) 10. (c)
11. (c) 12. (b)
13. Niche 14. Market expansion
15. True 16. True
13.10 Further Readings
Books David Aaker, “Managing Assets and Skills: The Key to Sustainable Competitive
Advantage,” California Management Review, 1989.
Philip Kotler, Marketing Management, Pearson, 2007.
SHH Kazmi, Marketing Management – Text and Cases, Excel Books.
V S Ramaswami, S Namakumari, Marketing Management, Macmillan, 2003.
Online links http://www.isc.hbs.edu/firm-competitve.htm
www.quickmba.com/strategy/porter.shtml
http://tutor2u.net/business/strategy/competitive_advantage.htm
http://www.1000ventures.com/business_guide/market_leader.html
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