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Strategic Management
Notes 8.9 Further Readings
Books Azhar Kazmi, Strategic Management and Business Policy- 3 edition, Tata McGraw
rd
Hill
C Appa Rao, B Parvathiswara Rao and K Sivaramakrishna, Strategic Management
and Business Policy-Text and Cases, Excel Books
David Fred, Strategic Management: Concepts and Cases-12 edition, Prentice Hall of
th
India
Online links www.1000ventures.com/business_guide/sbu
www.economicexpert.com/.../Flanking:marketing:warfare:strategies
www.quickmba.com/strategy/generic.shtml
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