Page 163 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT

Pavitar Parkash Singh, Lovely Professional University Unit 9: Strategic Analysis and Choice

Unit 9: Strategic Analysis and Choice Notes

CONTENTS
Objectives

Introduction
9.1 Process for Strategic Choice

9.1.1 Focusing on a few Alternatives
9.1.2 Considering Selection Factors

9.1.3 Evaluating the Alternatives
9.1.4 Making the Actual Choice

9.2 Strategic Analysis
9.3 Industry Analysis

9.4 Corporate Portfolio Analysis
9.4.1 Display Matrices

9.4.2 Balancing the Portfolio
9.4.3 Portfolio and other Analytical Models

9.5 Contingency Strategies
9.6 Summary

9.7 Keywords
9.8 Self Assessment

9.9 Review Questions
9.10 Further Readings

Objectives

After studying this unit, you will be able to:
Describe the process for strategic choice
Explain the concept of strategic and industry analysis

State the concept of corporate portfolio analysis
Discuss the contingency strategies

LOVELY PROFESSIONAL UNIVERSITY 157