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Unit 2: Product and Service Design
Figure 2.3: New Product Development Process Notes
The product-development process and its identifiable stages are shown in Figure 2.3. Product
development includes a number of processes. The steps that follow are given below:
2.4.1 Clarification of the Task
The search for ideas starts from – and is based on - the 'new product' strategy. The ideas that fit
in with the strategy have to be identified. The customer needs have to be determined. This
should provide pointers towards the functional requirements of the product.
Simultaneously, the organization should be evaluating its resources and time schedules to
identify and specify constraints.
Based on this exercise, the general specifications of the product or service are drawn up.
The product idea must demonstrate that it fulfills some consumer need, and that existing products
do not already fulfill.
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