Page 115 - DMGT506_CONSUMER_BEHAVIOUR
P. 115
Consumer Behaviour
Notes 7.8 Further Readings
Books Batra, Satish K and Kazmi, S H H, Consumer Behaviour, Excel Books, New Delhi.
Hawkins, D.L & Best, Roger, Consumer Behaviour – Building Marketing Strategy,
McGraw Hill, Indian Edition, New Delhi.
Online links www.managementparadise.com
www.authorstream.com
www.nationalhogfarmer.com
110 LOVELY PROFESSIONAL UNIVERSITY
