Page 17 - DMGT506_CONSUMER_BEHAVIOUR
P. 17
Consumer Behaviour
Notes Answers: Self Assessment
1. organizational 2. customer
3. buyer, User 4. decider
5. product 6. marketing myopia
7. selling 8. marketing
9. initiator 10. segmentation
1.11 Further Readings
Books Batra, Satish K and Kazmi, S H H, Consumer Behaviour, Excel Books, New Delhi.
Hawkins, D.L & Best, Roger, Consumer Behaviour – Building Marketing Strategy,
McGraw Hill, Indian Edition, New Delhi.
Loudon, D.L & Delta Bitta, A.J, Consumer Behaviour, Tata McGraw Hill, New Delhi.
Online links nptel.iitm.ac.in/courses/IIT-MADRAS/Management...II/.../1_3.pdf
www.customerpsychologist.com
www.customerbehavior.net
www.indiraidea.com/images/program/.../Customer_Behaviour.pdf
12 LOVELY PROFESSIONAL UNIVERSITY
