Page 198 - DMGT507_SALES AND PROMOTIONS MANAGEMENT

Sales and Promotions Management

Notes 4. Proximity: If there are two or more panels, the one nearer the road has a better chance of
being noticed. If there are many panels close to each other, viewers get confused.
5. Airport Advertising: Airport advertising offers an innovative and flexible range of media
opportunities, ranging from long-term and short-term indoor and outdoor advertising
panels. Advertising availabilities include dramatic backlit signage along each of the
airport's concourses and exciting other products to choose from.
6. Bus Advertising: People notice moving objects when they are driving. Bus ads are eye
catching, unique and therefore memorable. There is no clutter or other advertising
distractions, especially at traffic lights where cars get stuck right behind or beside ads for
several minutes. Full wrap and tail wrap buses are so distinctive that people often remember
them after one time viewing.
7. Mobil Billboards: It's often difficult to reach an audience where there are no forms of
outdoor such as billboards. Mobile trucks can reach just about anywhere. They are also
excellent for targeting a specific place or event such a sporting event or a competitor's
business for recruitment purposes. These illuminated ads are the size of a 30-sheet poster
(22' x 10') and provide the coverage flexibility no other outdoor provides.

8. Outdoor Billboards: These large illuminated displays deliver impact in size, placement,
color and lighting. Advertising on the Rotating (Rotary) type are physically moved every
60 days to new locations. Permanent Bulletin advertising remains at the same location
throughout the contract.
9. Bleeds and 30-Sheets: These are the most common type of poster. Strategically placed
30-sheet Posters deliver advertising impressions throughout a market, not only to residents,
but also to commuting traffic. The copy area of poster panels is always covered with
printed paper. The most visible design for each utilizes the entire copy area of the panel,
typically called a bleed poster. This is 14% larger than a 30-sheet (9'6" x 21'7") design for a
standard poster, which requires white blanking paper around the design.
10. Outdoor Signs: It is very important for you to have outdoor signs placed outside your
factory and office because they not only create brand equity, they also attract consumers to
buy your goods and services. You can think of your outdoor signs to be your salesmen
because they act as your salesmen 24/7. Most importantly, you do not have to spend much
money to have these signs outside placed your office or factory.
11. Subway Posters: It reaches the largest mass transit audience in the western countries,
around 3.5 million people each and every day. It captivates audience with massive daily
reach and frequency. It delivers an average recall of 56%.

12. Emerging New Media Types
(a) Street Furniture
(b) ATM Advertising
(c) Blimps

(d) Elevator Advertising
(e) Automobile Wraps

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