Page 193 - DMGT507_SALES AND PROMOTIONS MANAGEMENT

Manpreet Kaur, Lovely Professional University Unit 11: Unconventional Promotional Media

Unit 11: Unconventional Promotional Media Notes

CONTENTS
Objectives
Introduction

11.1 Personal Selling
11.2 Outdoor Advertising
11.3 Transit Advertising
11.4 Cinema and Videos

11.5 Internet Advertising
11.6 Mobile Advertising
11.7 Summary
11.8 Keywords

11.9 Self Assessment
11.10 Review Questions
11.11 Further Readings

Objectives

After studying this unit, you will be able to:

Discuss the concept use and effectiveness of following unconventional promotional media:
Personal Selling
Outdoor Advertising
Transit Advertising
Cinema and Videos

Internet Advertising
Mobile Advertising

Introduction

Recent years have seen the emergence of many new media forms. Though, the traditional forms
like advertising and sales promotions are still widely used, these unconventional media are
gaining fast popularity. A few such media forms are outdoor advertising, transit advertising,
internet marketing and mobile marketing. When choosing the promotional media that match
target market needs, message, and budget, you need to know what media are available, their
advantages and disadvantages, and how to use them. In coming few years the marketers are
going to master the use of these mediums to reach wider and wider audiences.

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