Page 103 - DMGT521_PROJECT_MANAGEMENT

Project Management Neha Khosla, Lovely Professional University

Notes Unit 7: Market and Demand Analysis

CONTENTS
Objectives
Introduction

7.1 Need for Demand Forecasting
7.1.1 Market Identification
7.1.2 Business Cycle

7.2 Situational Analysis
7.2.1 Marketing Plan
7.2.2 5C Analysis
7.3 Conduct of Market Survey
7.3.1 Performing Primary Market Research

7.3.2 Creating Surveys and Questionnaires
7.3.3 Conducting One-on-One Interviews
7.4 Demand and Forecasting

7.4.1 Understanding Consumer Demand
7.4.2 Forecasting Consumer Demand
7.5 Technical Analysis
7.5.1 Environment Impact Assessment (EIA)
7.6 Summary

7.7 Keywords
7.8 Review Questions
7.9 Further Readings

Objectives

After studying this unit, you will be able to:
 Know about Market and Demand Analysis
 Understand about Situational Analysis
 Know conduct of Market Survey

 Understand Demand and Forecasting

Introduction

Emerging competition in market place is propelling managements to hear the voice of their
customers. To survive in the market, management have to be forward-looking and carry out
market and demand analyses of products and develop strategic business policies. However

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