Page 88 - DMGT521_PROJECT_MANAGEMENT

Neha Tikoo, Lovely Professional University
Unit 6: Generation and Screening of Project Ideas

Unit 6: Generation and Screening of Project Ideas Notes

CONTENTS
Objectives
Introduction

6.1 Procedures for Idea Generation
6.2 Monitoring the Environment
6.3 Corporate Appraisal

6.4 Project Definition Rating Index
6.5 Summary
6.6 Keywords
6.7 Review Questions
6.8 Further Readings

Objectives

After studying this unit, you will be able to:
 Know about Generation and Screening of Project Ideas

 Understand Procedures of Idea Generation
 Know about Monitoring Environment
 Understand about Corporate Appraisal
 Know about Project Rating Index

Introduction

Project ideas are generated through different sources like customers, competitors and employees.
Sometimes they are discovered through accident. Project manager should try to enhance people’s
creativity, scan the entire business environment and appraise the company’s strengths and
weaknesses to generate a large number of ideas. Techniques like attribute listing, brainstorming,
and delphi technique are useful for improving the creativity at individual and group level.

The project managers should analyze the business environment that consists of the economic
sector, the governmental sector, the technological sector, the socio-demographic sector, the
competition sector and the supplier sector. Once a pool of ideas has been generated, the project
manager should carefully screen them. The Project Rating Index method helps managers.

6.1 Procedures for Idea Generation

“We need to think differently!”

“This needs some fresh ideas!”
“We have got to be more creative around here!”

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