Page 205 - DMGT545_INTERNATIONAL_BUSINESS

International Business

notes


Caselet mcDonald’s in india: reaching out customers with
mcDelivery

n 2010, McDonald’s came out with the idea of web-based delivery model, to enhance its
concept of McDelivery (introduced in 2004). The web-based delivery model, wherein the
Icustomer places order through the company’s website, was piloted in four McDonald’s
outlets across Hyderabad. If successful, the company plans to take it pan-India. The case
study analyses McDonald’s India’s operations and the existing distribution system of the
company. It also looks into the web-based delivery model and the challenges of the same.
It provides scope to analyse whether in a fast food industry – where quick service and
convenience for customers are priorities – the web-based distribution model can satisfy the
customers as well as the fast food chains (in terms of sales and revenues).

Source: http://www.ibscdc.org/Case_Studies/Marketing/Sales%20and%20Distribution/SDN0013.htm

10.3.5 achievements

According to Halm, “Fund is like an International Reserve Bank.” The Fund has performed the
following significant functions to attain its objectives:
1. International Monetary Cooperation: One of the main objectives of the Fund was to present
a forum where most of the countries of the world may be able to solve their monetary
problems by mutual cooperation. IMF has succeeded in achieving this objective.
2. Reconstruction of European Countries: Because of the efforts of the Fund, rich countries
like America gave liberal economic assistance under Marshall Plan for the reconstruction
of European countries. But for this Plan, war-devastated European countries could not
have been rehabilitated.

3. Multilateral Systems of Foreign Payments: At the time of the establishment of the Fund,
almost all countries were practicing exchange control in one way or the other. There
were many restrictions on foreign trade. IMF has succeeded in reducing the same and in
establishing multilateral system of foreign payments.
4. Increase in International Liquidity: Corresponding to increase in international trade, the
Fund has succeeded in increasing international liquidity. On the one hand, the Fund has
increased its resources from 2920 cr. SDRs to 21,200 cr. SDRs; on the other, it has created
a new liquid asset in the form of SDR. As a result, international liquidity has increased
manifold.
5. Increase in International Trade: The Fund has succeeded in expanding the international
trade and making it free from restrictions to a large extent. It has rendered payments relating
to international trade easy. By helping the countries suffering from trade disequilibrium, it
has promoted their trade. All this has resulted into expanding the value of world’s exports
from 53 billion dollars in 1948 to more than 2000 billion dollars at present.
6. Special Aid to Developing Countries: The Fund has done a special service to developing
countries in finding a solution to their problems. It has been actively helping them in
correcting their unfavourable balance of payments and achieving monetary stability.
These countries have been receiving adequate assistance from the Fund in determining
their monetary, export- import and exchange policies. It has provided technical assistance
to them besides imparting training to their senior officers.

200 lovely Professional university