Page 228 - DMGT545_INTERNATIONAL_BUSINESS

Unit 11: Basics of International Marketing

3. Enumerate the main functions in International Marketing. notes
4. Explain the scope of International Marketing.

5. How are international marketing and international marketing management interrelated?
6. Explain the relationship of international marketing with other fields of study.
7. Enumerate the factors limiting standardization of international marketing strategies.
8. List the major actors in international marketing.
9. Write short notes on the various global marketing strategies discussed in this lesson.

10. “The basic functions are the same in international marketing as well as in domestic
marketing. At the same time, there are several characteristics that are unique to international
marketing.” Comment.
answers: self assessment

1. Export 2. International
3. Domestic 4. Foreign
5. Activities 6. Multinational
7. Basic 8. Marketing management
9. International marketing 10. Market characteristics

11. Macroeconomic factors 12. Industry conditions
13. Legal restrictions 14. Multinational corporations
15. Exporting

11.11 further readings

Books Charles W.L. Hill, International Business Competing in the Global Marketplace,
4th Edition, Tata McGraw-Hill Publishing Company Limited.
Chase Richard, Jacob Robert, Aquillano and Agarwal Nitin, Operations Management,
11th Edition, Tata McGraw-Hill Publishing Company Limited.
Justin Paul, International Business, (3rd ed.), Prentice Hall of India.

Online links http://www.unescap.org/tid/artnet/mtg/competitivenesss_s7.pdf

http://www.londoninternational.ac.uk/sites/default/files/international-
marketing-sample-study-guide.pdf

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