Page 66 - DMGT545_INTERNATIONAL_BUSINESS

Unit 3: Cultural and Social Environment

3.4 review Questions notes

1. Describe the main elements of culture.

2. List the major approaches to the study of culture and show their relevance in international
marketing citing examples.
3. How does Hofstede’s approach to cultural differences aid the international marketer? Do
you think his approach is reasonable and valid?
4. What is the relation between socio-cultural factors and international marketing?
5. How are culture, society and the nation state interrelated?
6. Write a short note on the determinants of culture.
7. Explain the role of language and culture in India’s foreign policy.

8. “Language is one of the defining characteristic of a culture.” Comment.
9. Describe ‘in brief’ the composition and conditions of home demand.
10. Write a short note on religion and religious groups.

answers: self assessment

1. True 2. False

3. False 4. False
5. True 6. True
7. True 8. to cultivate
9. technology 10. Aesthetics
11. Values 12. Exaggerated

13. Hindus 14. Culture
15. English

3.5 further readings

Books C.B. Gupta, Business Environment.

Francis Cherunillam, Global Business Environment.
M. Kapagam, Environmental Economics.
Philip R. Cateora, International Marketing.

Online links www.prenhall.com/behindthebook/0131738607/.../Ch.%205%20revised.pdf

faculty.tamucc.edu/.../Ch%203-5%20Internatioanl%20cultural%20
environment.ppt

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