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International Business Ashwani Panesar, Lovely Professional University
notes unit 4: technological environment
contents
Objectives
Introduction
4.1 Technological Environment
4.1.1 Benefits of Technology in Management Decision-making
4.1.2 Communication Tools used in International Business
4.1.3 Effect of Technology on Strategy and Competition
4.1.4 Features of Technology
4.1.5 Diffusion of Technology
4.2 Technological Cycle
4.3 Business Implications of Technology
4.4 Summary
4.5 Keywords
4.6 Review Questions
4.7 Further Readings
objectives
After studying this unit, you should be able to:
l z Define technology environment
l z Describe the benefits of technology
l z Explain the technology cycle
introduction
Technology has played a major role in the life of people, right from snail mail to e-mail the way we
live has dramatically changed from the past decade. Technology has removed the global barriers
like distance, time etc thanks to the latest technological developments like Internet, e-mail, video
conferencing, cell phone etc that plays a major role in international business.
4.1 technological environment
4.1.1 Benefits of Technology in Management Decision-making
The managerial decisions are of two types:
1. Structured or programmed decisions, and
2. Unstructured or non-programmed decisions.
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