Page 237 - DMGT550_RETAIL_MANAGEMENT

Retail Management

Notes shelves around and make an impact. Many times, no additional purchases are necessary and you
can achieve decorating success with items you already own.

Figure 13.9 : Onshelf display

Source: http://img.ehowcdn.com/article-new/ehow/images/a06/2s/nf/shelf-display-ideas-1.1-
800x800.jpg

Black and White Photographs

To use shelves in a way which is subtle, yet still provides a big impact, hang black or dark wood
shelves on a colored wall. Print family or decorative photographs in black and white. Place the
photographs in black frames with white matting. Don’t be afraid to use different frame widths
and styles within this color scheme. Arrange the photographs on the shelf. The more brightly
colored the wall, the stronger the black and white photographs will stand out.

Color-Ordered Books

If you have a large collection of books and are looking for a distinctive way to organize them,
arrange them by the primary color of the spine. Place all the reds together, the oranges together,
continuing in this pattern for all colors you have. Another option for those who like the look of
books, but may not own a large collection, would be to purchase used books and remove the
dust jackets. Paint the spines with spray or acrylic paint and line up. Some color combination
ideas to consider are white shelves with a row of gold books; blonde wood shelves with blue or
green books and black shelves with silver books.

Task Discuss about Visual Display Toolbox.

13.2.4 Space Allocation

The allocation of space to products within a retail outlet links the designed selling environment
to the financial productivity of the retail space. Space management has to consider the long-term
objectives concerning market positioning and customer loyalty, alongside short-term objectives
concerning stockturn, sales and profits. A retail outlet that looks beautifully spacious will not
stay that way if there are not enough products selling to sustain the business, yet if the store is
full to bursting with merchandise some customers may choose not to enter the foray. Retail
space is costly and increasingly scarce and so whatever the visual merchandising strategy is, an
adequate return must be made.

Retail Space Allocation

To determine the optimum stock mix, retailers must first identify their core merchandise - that
is, the merchandise that makes the statement that defines the range. Then, using this core stock

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