Page 30 - DMGT550_RETAIL_MANAGEMENT

Unit 2: Retailing in India

In the retail outlets, one is provided with retail clothes of all colors, shapes and price range to Notes
suit the needs of different types of retail clothing consumers. With Indian economy on a fast
trajectory currently, the incomes and expectations of people are going up. The advent of
globalization has further made the latest retail clothing ranges accessible all across the country.
While big stores with impressive décor and ambiance have various sections for men, women,
kids and teenagers that cater to most of their needs, there are the traditional retail stores that
continues to act as the “good, old, friendly shops”, offering their products in not-so-classy ways.
2.6 Fashion Retail in India

Fashion is a term commonly used to describe a style of clothing worn by most of people of a
country. A clothing style may be introduced as a fashion, but its use becomes a custom after
being handed down from generation to generation.

Did u know? A fashion that comes and goes is called a Fad.
During the mid-1800’s, a mass production of clothing was made fashionable and available to
more people for lower prices. This encouraged more people to wear more stylish clothes, which
is why we are wearing what we are today. Fashion is something we deal with everyday. Even
people who say they don’t care what they wear choose clothes every morning that say a lot
about them and how they feel that day.

One certain thing in the fashion world is change. We are constantly being bombarded with new
fashion ideas from music, videos, books, and television. Movies also have a big impact on what
people wear.

Example: Ray-Ban sold more sunglasses after the movie Men in Black. Sometimes a trend
is worldwide. Back in the 1950s, teenagers everywhere dressed like Elvis Presley.
Fashion is big business. More people are involved in the buying, selling and production of
clothing than any other business in the world. Every day, millions of workers design, sew, glue,
dye, and transport clothing to stores. Ads on buses, billboards and magazines give us ideas
about what to wear, consciously, or subconsciously.

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Caselet Fashion Drives Retail Boom – Present Scenario

ashion brand contribute nearly 55% of organized retail in the country, revealed Mr.
B.S. Nagesh, M. D. Shoppers’ stop limited after releasing the 4th edition of images
Fyear book at the Technopark meet in New Delhi recently. Quoting figures from the
images study of the Fashion and life style market, he said, “of the total organized retail
market of ` 55,000 crore the business of branded fashion (in clothing, textiles, footwear,
jewellery and accessories) accounts for ` 30,080 crore.”
Fashion gave the necessary “Push” to get retail activities on to the growth trajectory and
with the emergence of a new, young and confident India which is more internationally
aligned, the stage is set for retailing of life style categories to take off added Mr. Bijon
Kurien, President and chief executive, life style 7 luxury verticals, Reliance Retail.

Contd....

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