Page 31 - DMGT550_RETAIL_MANAGEMENT

Retail Management

Notes
The total Fashion sector estimated at ` 1,91,400 crore formed about 15% of the countries
retail market of ` 12,00,000 crore. Elaborated Mr. R.S. Roy, editorial Director of the Images
year Book. The major share ` 1,13,500 crore, in the fashion sector came from clothing,
textiles and fashion accessories, which is 9% of the overall retail market. Nearly 19 percent
of this market is organized. Of the total organized market clothing, textile and fashion
accessories account for 39%.
The domestic clothing, textiles and fashion accessories market is estimated to be at
` 80,000 crore and about 13.6% of this market is believed to be organized. Apparel retail is
the largest segment of this sector and accounts for almost 39% of the organized retail
sector. The men’s apparel market in India, valued at ` 32,640 crore for the year 2004, has
grown nearly 12 percent over the previous year in value terms. The women’s wear market
is estimated to have grown at about 13.4% over the previous year in the year 2004 over the
previous year in value terms.
The textile manufacturer was among the first to get into branded men swear in the Indian
market. This sector is perhaps the most developed in terms of supply chain sophistication
in the branded clothing market. The apparel sector can be broadly classified into Men and
women’s apparel and children’s wear. Each of them further classified into formal, causal,
Indian wear, inner wear, sports wear and Accessories.

2.7 Books and Music Retailing

Increasing household incomes due to better economic opportunities have encouraged consumer
expenditure on leisure and personal goods in the country. There are specialized retailers for
each category of products (books, music products) in this sector.

Did u know? The book industry is estimated at over ` 3,000 crore out of which organized
retail accounts for only 7% (at ` 210 crore).
This segment is seen to be emerging with text and curriculum books accounting to about 50% of
the total sales. The gifting habit in India is catching on fast with books enjoying a significant
share, thus expecting this sector to grow by 15% annually. Spend on books and music is still
concentrated in metro cities. The size of the Indian music industry, as per this Images-KSA
Study, is estimated at ` 1100 crore of which about 36 percent is consumed by the pirated market
and organized music retailing constitutes about 14 percent, equivalent to ` 150 crore. Pacing the
growing demand for books, leading bookstores and retail chains such as Oxford, Landmark and
Crosswords all are increasing their stores space from an average size of 8,000 sq feet to 15,000 sq
feet that is around eight times that of the traditional stores. So that these stores can provide
facilities to its readers such as reading, drinking tea as well as listening to and buying music and
movies. Dehradun based ‘The English Book Depot Book Café’ is a classic example of changing
perception of book retailing.
According to Market Research Indian Retail Overview, 2006 the performance of some of the
leading music and gift retailers show that retail presence during 2005 and 2006 grew by 20 per
cent. Further, there was a growth of 13 per cent in 2005 and 29 per cent in 2006, in terms of outlets.

Example: Reliance Retail Limited launches its first Books and Music Specialty Store
“Reliance TimeOut”, in Bangalore.
After the successful launch of Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trendz,
Reliance Footprint, Reliance Wellness and Reliance Jewels, this is the 8th format of stores from

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