Page 5 - DMGT550_RETAIL_MANAGEMENT

CONTENT

Unit 1: Introduction to Retailing 1
Pavitar Parkash Singh, Lovely Professional University

Unit 2: Retailing in India 19
Pavitar Parkash Singh, Lovely Professional University

Unit 3: Types of Retailer 32
Pavitar Parkash Singh, Lovely Professional University

Unit 4: Retail Buying Behaviour 59
Pavitar Parkash Singh, Lovely Professional University

Unit 5: Retailing Strategy 72
Pavitar Parkash Singh, Lovely Professional University

Unit 6: Financial Strategy and Retail Locations 93
Anand Thakur, Lovely Professional University

Unit 7: Human Resource Management 111
Anand Thakur, Lovely Professional University

Unit 8: Human Resource Management in Retail 128
Anand Thakur, Lovely Professional University

Unit 9: Merchandise Management 143
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Unit 10: Inventory and Product Availability Levels 168
Anand Thakur, Lovely Professional University

Unit 11: Retail Pricing and Communication Mix 183
Pavitar Parkash Singh, Lovely Professional University

Unit 12: Store Management 203
Pavitar Parkash Singh, Lovely Professional University

Unit 13: Store Design and Visual Merchandising 221
Pavitar Parkash Singh, Lovely Professional University

Unit 14: Information System in Retailing 245
Anand Thakur, Lovely Professional University