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Anand Thakur, Lovely Professional University Unit 6: Financial Strategy and Retail Locations

Unit 6: Financial Strategy and Retail Locations Notes

CONTENTS
Objectives
Introduction

6.1 Financial Objectives and Goals of Retail Marketing
6.2 Strategic Profit Model
6.3 Analysis of Financial Strength

6.4 Setting and Measuring Performance
6.5 Types of Retail Locations
6.6 Location and Retail Trends
6.7 Legal Considerations in Retailing
6.8 Location Considerations for Retail Business

6.9 Evaluating a site for Locating a Retail Store
6.10 Trade Area Characteristics
6.11 Summary

6.12 Keywords
6.13 Review Questions
6.14 Further Readings

Objectives

After studying this unit, you will be able to:

 Discuss the financial objectives and goals of retail marketing
 Explain the Strategic Profit Model
 Discuss the analysis of financial strength

 Describe the location and retail strategy
 Explain the trade area characteristics
 Estimate potential sales for a store site

Introduction

The overall objective of retail marketing is creating and developing services and products that
meet the specific needs of customers and offering these products at competitive, reasonable
prices that will still yield profits. Businesses must realize that, in retail, the customer lies at the
center of any organization’s marketing efforts, determining the overall success of the product or
service.

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