Page 149 - DMGT551_RETAIL_BUSINESS_ENVIRONMENT

Retail Business Environment

Notes could have done to get you to purchase within their outlet? What would definitely put you
off buying this product in a particular retail outlet?
10. Compare and contrast the concept of a shopping attitude and a shopping motivation.

Answers: Self Assessment

1. True 2. False
3. True 4. True
5. Membership 6. Role
7. Lifestyle 8. Perception
9. Belief 10. Learning

11. False 12. True
13. True 14. True
15. False

7.10 Further Readings

Books Bajaj, Tuli and Srivastava, Retail Management, New Delhi: Oxford University Press

Lewison, D.M. and Delozier, W.M., Retailing, Columbus: Merrill Publishing Co.
Vedamani, Gibson G., Retail Management, Mumbai: Jaico Publishing House,

Online links http://warhol.wiwi.hu-berlin.de/~teltzrow/MCBehavior.pdf

http://www.retailcustomerexperience.com/research/408/Consumer-Behavior
http://studygalaxy.com/ordinaryview2.php?rep=155

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