Page 4 - DMGT551_RETAIL_BUSINESS_ENVIRONMENT

SYLLABUS
Retail Business Environment

Objectives: The objective of the course is to:

Provide an inclusive perspective on new developing organizational retail formats
Develop and acquire a conceptualized framework to understand and analyze the turbulent retail business environment
Make students learn designing principles to create retail organizations capable of performing in uncertain and unstable
environment
Sr. No. Description
1. Introduction to Retail Environment: The functions of retailing, Retail formats, Successful Retailing.
2. Structural change in retail environment: Various types of changes, Sociodemographic change, Technology
and economic change, socio-economic changes, Impact of changes on retail industry.
3. International Retailing: Internationalization and Globalization: Shopping at World Stores,
Internationalization and Globalization, Going International, The Internationalization Process, Culture, Business
and International Management.
4. Retailing Structure: Environment & competition, Competitive Environment in different Retail Sectors, Govt.
Policies in Retail Sectors, Retail Development and Competition.
5. Managing retailing in good times and bad: Changes in consumer spending, Impact of economic fluctuation
on Retailing industry, Maintaining the balance in the economy, Govt. macroeconomics policy in retail industry,
Managing Fluctuations in Retail Industry, Dealing with recession in retail industry
6. Retail planning and environment: Strategic planning process, SWOT analyses of retail sector, Integrated
marketing system forging Relationship for success in retail, Role of retail formats and merchandise
7. The Customer and the Retail Business: Knowing Your Customers: Focusing on the consumer, Mapping out
society: Psychographics, Postmodern Consumers, Learning Attitudes, Motivation and Perception, Modeling
Consumer Behavior.
8. Logistics and Distribution: Shipping the Goods to Market: The Distribution Process, The stages of distribution,
Trends in supply chain management, Physical Distribution and Inventory Management, Warehouse
Management.
9. People in Retailing: Making People Matter: Retail Employment, Planning the Workforce, Management and
Organizational Culture, Personnel Management and Administration, Health and Safety.
10. A Review of Retailing: Environment and Operations: Retail Change: A Review, Cultural Transformation and
Retailing, New Approaches in Retailing, Emerging Themes and Niches, Building for the future: Learning from
the past.