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CONTENT







                      Unit 1:    Introduction to Retail Environment                                     1
                                 Pavitar Parkash Singh, Lovely Professional University

                      Unit 2:    Structural Change in Retail Environment                               26
                                 Pavitar Parkash Singh, Lovely Professional University

                      Unit 3:    International Retailing  Internationalization and Globalization         50
                                 Pavitar Parkash Singh, Lovely Professional University
                      Unit 4:    Retailing Structure                                                   76
                                 Pavitar Parkash Singh, Lovely Professional University
                      Unit 5:    Managing Retailing in Good Times and Bad                              97
                                 Pavitar Parkash Singh, Lovely Professional University

                      Unit 6:    Retail Planning and Environment                                      110
                                 Pavitar Parkash Singh, Lovely Professional University

                      Unit 7:    The Customers and the Retail Business Knowing Your Customers         128
                                 Anand Thakur, Lovely Professional University

                      Unit 8:    Learning and Attitude                                                145
                                 Anand Thakur, Lovely Professional University
                      Unit 9:    Motivation and Perception                                            163
                                 Anand Thakur, Lovely Professional University
                      Unit 10:   Logistics and Distribution                                           186
                                 Anand Thakur, Lovely Professional University

                      Unit 11:   Physical Distribution and Inventory Management                       202
                                 Anand Thakur, Lovely Professional University

                      Unit 12:   Warehouse Management                                                 220
                                 Anand Thakur, Lovely Professional University

                      Unit 13:   People in Retailing  Making People Matter                            251
                                 Pavitar Parkash Singh, Lovely Professional University

                      Unit 14:   A Review of Retailing  Environment and Operations                    273
                                 Pavitar Parkash Singh, Lovely Professional University
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