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Unit 4: Retailing Structure

of a business and as economy shifts and consumers demands change, retailers must tailor to that Notes
change and refine strategy. “Brands should be continuously evaluated to better reflect the needs
of ever-changing marketplace.”
Figure 4.2: Brand Stagey – Retail

There are other examples of IT solutions that are implemented daily for improved business
efficiencies. For example, there is IT solution to send alerts for out-of-place or out-of-stock
merchandise. Magnetic strips or barcodes, RFID, are use to place merchandise in proper location
on the floor or in the stock room. It provides vendors with a reference point to locate certain
items. There are numerous benefits and advantages to implementing these technologies. For
example, RFID or magnetic strip or barcodes can actually contribute countable financial benefits
by properly placing items to locations where customers wonder the most and impulse shop. Or
when customers place items at the wrong locations where they are not in an easy view or are
blocking or items which causes disorganization. All these situations described, if properly
managed, will bring monetary benefits to the vendor.

Figure 4.3: Retail Advantage

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