Page 177 - DCAP309_INFORMATION_SECURITY_AND_PRIVACY

Unit 12: Security Metrics and Privacy

The IPPs are not intended to prevent the legitimate use of personal information to offer Notes
government services. It does not mean that staff can no longer gather, handle or amass personal
information. Though, it does need that staff gaze at how and why the personal information is
composed, handled and accumulated.

Self Assessment

Fill in the blanks:
7. The IPPs intend to protect ................... privacy, not privacy in common.

8. The right to ................... is something that is valued by all and the Act enshrines this right
in law.

12.6 Business Issue

Why is privacy of apprehension to e-commerce? We consider this issue stems from a new
technical surroundings for consumers and businesses, the resultant data flow with considerable
advantages to businesses and consumers, consumer issues in this new environment, and
regulatory efforts to govern this surroundings. It is significant to understand each one of these,
and to appreciate the tradeoffs. Privacy as a business concern or issue is tremendously sensitive
to changes in the surrounding context. Changes in people’s expectations (like when they become
accustomed to data transfer in commercial settings) or in authoritarian governance (such as new
laws, governmental rules, or even case law in the US) can noticeably alter business issues and
potentials.
Below is an indication of the research and business issues. This will comprise the consumers’
issues, technical issues, and regulatory efforts to ameliorate privacy issues. In this assessment,
our attempt is not to forecast what will occur or should occur, but to display issues to guide
further investigate and business activity.

Obviously, there are many business chances in the changing technical surroundings. The use of
digital systems permits data capture at a much larger rate and extent than previously; e-commerce
sites could potentially gather an enormous amount of data about personal inclinations, shopping
patterns, patterns of information hunt and use, and the like regarding consumers, especially if
combined across sites. Not only is it simpler than ever to gather the data, it is also much simpler
to investigate these data. New computational methods permit data mining for trading patterns
and other personal trends. These data can be accessed to personalize a customer’s e-commerce
experience, enhance an organization’s customer support, or perk up a customer’s specific e-site
experience. The data are expensive for reuse,

Example: In discovering potential sales to existing customers.
Additionally, the data are also important to aggregators (who may look for other personal
trends and patterns) or for other types of resale. Certainly, reuse and resale are concurrently
both potential opportunities and tribulations. “Paradoxically, the same practices that offer value
to organizations and their customers also elevate privacy concerns.”
From the perspective of consumers, many e-commerce sites have done stupid things with their
customers’ data. Consumers’ estimations in this have been established by media stories of
particularly egregious privacy malfunctions and public relations nightmares. Generally speaking,
consumers are simply confirmed in their opinions by the media. As declared, few consumers
trust companies to keep their data private. In one survey, 92% of respondents indicated that even
when companies guaranteed to keep personal data private, they would not in fact do so. Culnan

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