Page 173 - DMGT505_MANAGEMENT_INFORMATION_SYSTEM

Management Information Systems Pooja, Lovely Professional University

Notes Unit 9: The Wireless Revolution

CONTENTS
Objectives
Introduction
9.1 Wireless Revolution
9.1.1 Wireless Network Technologies

9.2 Business Value
9.3 WIMAX
9.3.1 Broadband Access
9.3.2 Limitations
9.4 EVDO
9.4.1 First Sight of EVDO
9.5 M-commerce

9.5.1 Future of M-commerce
9.5.2 Specific Advantages of Mobile Commerce
9.5.3 M-Commerce Services and Applications
9.6 Application in CRM
9.6.1 Killer app Elusive, Probably Impossible
9.6.2 Customers will Choose their Personal Killer app
9.6.3 Four Principles for Building Mobile Customer Relationships
9.6.4 Web based CRM Vs Hosted CRM
9.7 Applications in Supply Chain and Healthcare

9.7.1 Supply Chain Management Challenges
9.7.2 Activities/Functions
9.8 Summary
9.9 Keywords
9.10 Review Questions
9.11 Further Readings

Objectives

After studying this unit, you will be able to:

 Understand the concept of Wireless Revolution
 Recognize Business Value
 Discuss WiMax, EVDO and M-commerce
 Explain Application in CRM
 Describe Applications in Supply Chain and Healthcare

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