Page 211 - DMGT505_MANAGEMENT_INFORMATION_SYSTEM
P. 211

Management Information Systems




                    Notes
                                                            Figure 10.6: Group System Tools

























                                   10.4.2 Features of GDSS

                                   Most versions of GDSS use special meeting rooms where each participant is seated at a networked
                                   computer. A facilitator operates the network and keeps the discussion moving in the right
                                   direction. Before the meeting, the primary decision maker meets with the facilitator to establish
                                   the objective of the meeting. They setup sample questions and design the overall strategy.
                                   Typical meetings begin with a brainstorming session, where participants are asked to think of
                                   ideas, problems and potential  solutions.  They  type each of  these  into  categories  on their
                                   computers. The basic ideas and suggestions are stored in a database and shared with the group
                                   through the networked computers.
                                   In terms of discussions and comments, the facilitator can choose individual items and project
                                   them on the screen for the entire group to analyze. Participants can write comments or criticisms
                                   of any idea at any time. This system is particularly helpful if many participants come up with
                                   many ideas and comments at the same time. The computer enables everyone to enter comments
                                   at the same time, which is faster than waiting for each person to finish speaking.

                                   Another feature of using the computer for the entry of ideas and comments is that they can be
                                   anonymous. Although each comment is numbered, they are not traced back to the original
                                   author, so people are free to criticize their supervisor’s ideas. Anonymity reduces embarrassment
                                   and encourages people to submit riskier ideas.

                                   At various points, the facilitator can call for participants to vote on some of the ideas and
                                   concepts. Depending on the software package, there can be several ways to vote. In addition to
                                   traditional one-vote methods, there are several schemes where you place weights on your
                                   choices. The votes are done on the computer and results appear immediately. Because it is so
                                   easy to vote, the GDSS encourages the group to take several votes. This approach makes it easier
                                   to drop undesirable alternatives early in the discussion.
                                   One useful feature of conducting the meeting over a computer network is that all of the comments,
                                   criticisms, and votes are recorded. They can all be pointed at the end of the session. Managers can
                                   review all of the comments and add them to their reports.
                                   In theory, a meeting could be conducted entirely on a computer network, saving costs and travel
                                   time if the participants are located in different cities. Also, if it is designed properly, a GDSS can




          206                               LOVELY PROFESSIONAL UNIVERSITY
   206   207   208   209   210   211   212   213   214   215   216