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Management Information Systems

Notes Marketing Systems: Information systems that support the planning, control, and transaction
processing required for the accomplishment of marketing activities, such as sales management,
advertising and promotion.
Online Transaction Processing Systems: A real-time transaction processing system.
Real-time Processing: Data processing in which data is processed immediately rather than
periodically. Also called online processing.
Transaction Processing Cycle: A cycle of basic transaction processing activities including data
entry, transaction processing, database maintenance, document and report generation, and inquiry
processing.

2.8 Review Questions

1. Try to know the Information Systems in any one of the companies existing in Marketing
or Manufacturing. Find out their advantages and Disadvantages.
2. If you have not decided which area of business for your career, choose your favorite
industry (Automobile, Food/Restaurant, Healthcare/Hospital, Hospitality/Hotel,
Leisure/Tourism, etc.), and write the report on emerging (new) technology in that
particular industry.

3. Discuss the features of transaction processing system with the help of suitable example.
4. What are the major uses of information system in the enterprise? Explain sales and
marketing information in detail.

5. Why we use Computer Integrated Manufacturing (CIM) in manufacturing information
system. Give suitable reason.
6. What do you think Executive Support System (ESS) make some effect on the organization?

7. Briefly explain the advantage and disadvantage of ESS in detail.
8. Discuss any five information systems in a business organization.
9. What are enterprise systems? Illustrate the benefits of enterprise systems.
10. Make distinction between the various interactive components of decision support system.

Answers: Self Assessment

1. e-Business Systems 2. human resource management
3. Enterprise collaboration systems (ECS) 4. Transaction processing systems
5. language system 6. Executive Support Systems (ESS)
7. MIS 8. sale and marketing

9. human resource 10. Enterprise systems
11. software 12. enterprise class
13. strategy 14. Information Partnerships
15. quality control

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